Saturday, August 30, 2008

Sweety voted out of Bigg Boss -2

Sweety (Rakhi Vijan) of the comedy serial Hum Paanch was voted out of Bigg Boss - 2 the reality show which is on air at Colors TV Channel. This is the second week of the programme. Though she described her stay "Fantastic" and found Rahul Mahajan as the sweetest among all. Both Rahul and Rakhi were nominated last week by the house members last week and then it was decided by the sms poll from the people who would be evicted within the two. Interestingly all the ones evicted ones had some kind of tiff with Sambhavna Seth , another participant at the show. It was earlier Sanjay Nirupam, the politcian who was voted out last week. He had some heated debates with Sambhavna and now Rakhi. ! In this week episode the K queen Ekta Kapoor and Tusshar Kapoor made a special appearance at the Friday's show to promote their film 'C Kkompany'.

Monday, August 25, 2008

Aamir Khan's two faced Tata Sky ad


TATA SKY had roped in Aamir Khan as their brand ambassador. He will be on air with new advertisement where he plays a double role of a ‘bride and a groom’. He enacts a discussion between bride and groom on honeymoon night wherein both are played by him. One half of Aamir is dressed in a pink salwar-kameez and dupatta plays a Punjabi girl, while the other half in a blue sherwani with moustache. Aamir as always is different. This is going to be a part of campaign that encapsulates television, print, outdoor and radio along with on-ground activities and marketing on a digital platform.
In fact, now two Khans are endorsing the two products in similar category. While Shahrukh has been endorsing Dish TV country’s largest direct-to-home (DTH) company and now the second largest Tata Sky, is using Aamir Khan to push the sales further. It is time to see when other Khans, Salman and Saif too join the bandwagon of products in similar categories. This new Tata Sky ad is creation of Rediffusion DY&R, which aims to strengthen the brand Tata Sky.

Aamir Khan does ad campaigns or movie wherein he uses lot of creativity and also has his new looks. That’s why they are different from the regular ones. We all remember Coca Cola ads, Titan Ads, and at present he is the brand ambassador for Samsung mobile phones with his new look. He is also the brand ambassador of Incredible India, the country’s tourism promotion site and will be involved in a drive to create awareness about tourism and the attitude towards tourists. Though unlike his movie career wherein he is very selective, for advertisements he has increased his quota.

By Anil - source http://www.merinews.com/

Sunday, August 24, 2008

Pune - Priyanka and Shahid fell off a bike at shooting

Priyanka Chopra and Shahid Kapur fell off a bike while shooting for Vishal Bharadwaj's film Kaminay. The accident took place in Pune while a scene that required Priyanka to ride a bike with Shahid on the back seat was being shot. The two were riding the bike on a slope that was slightly muddy when the two-wheeler skidded and the two fell off. And to make matter worse, the bike fell on top of them. "By god's grace, I am fine and so is Shahid, except for a few cuts and bruises. I think the only thing that is seriously damaged is my ego, otherwise I am alive and kicking," Priyanka was quoted as saying in her press statement.

Thursday, August 21, 2008

Pooja Bedi the latest celebrity blogger !

Pooja Bedi has also now new member of blogging club. After Amitabh Bachchan, Karan Johar, Aamir & Salman Khan's, Ajay Devgan, its she who has her own blog.Pooja, known for her vocal and direct approach, intends to share her experiences, thoughts, and opinions and reveal her real side to her fans via the blog. "This blog is my way of saying there's a lot more to me than just a sum of all the parts people tend to gossip about. I am what I am and through this blog, you will get to know the real me," said Pooja in a message posted on her blog which is online now.

Wednesday, August 20, 2008

New task at Bigg Boss house

As per One India website the 2nd task of the Bigg Boss house is that all the housemates have to sit together and the Bigg Boss has given them a list of questions to ask each one... in the duration of 3 minutes. The questions are ask follows:From where have you come?Where do you belong to?Most important moment of your lifeOne thing that changed your lifeReason for being in Bigg BossWhy you want to win the prize money?After these questions it's an open forum, where the housemates ask questions to each other, but only till the time the alarm ring.

Monday, August 18, 2008

Bigg Boss -2 : Celebrities chained and sleepless !

Day one in Bigg Boss house – cool it – all of them took it light, wake up time, 9 am except Ehsaan and Ketaki who were bit early, enjoyed Egg Bhurji at the breakfast. To offset their great sleep on day one as a part of their weekly job, partners have been chained and the entire gang will have sleep time of 100 hours with till next Wednesday afternoon. That is all the time they can sleep ! It going to be fun as they will not be able to get the sleep as it was on day one.

More is happening in Bigg Boss house …
Goody is Gudi ! well that is the new name of ‘Jade Goody’ the only foreign participant in Bigg Boss. Sambhawna, the item girl is trying to teach her dance style to Jade Goody !!.

In open discussion Jade did share her experiences of Big Brother, and her point of view probably to better her image in India. Rahul Mahajan was being considerate to her and volunteered to translate. Rahul is proding Monica on personal issues like which jail she went to ?? - tough one on her. Action is on !!

On day one all participants were divided into partners, which they did by using ‘chit’ and they landed like this : Zulfi – Rahul, Sambhawana- Ashutosh, Monica – Ehsaan, Ketaki – Raja, Sanjay- Rakhi, Payal- Jade, Elina – Deobjit. Keeping the tradition of Athiti Devo Bhawa, Bigg Boss has given safe guard to Jade and lucky Payal her partners was also put into the safe zone. Both of them will not be nominated from the eviction this week. In the nomination Raja and Sanjay are the ones which have got nominated by the participants for eviction one of them will be out. Raja got 10 votes while Sanjay 5 for eviction from the participants.

Rajiv Gandhi Awards - Lara, Saif, Yukta and Darsheel get honours

The Annual Rajiv Gandhi awards honoured people from different walks of life who have achieved excellence in their respective fields on Aug 17, 2008. Saif Ali Khan was awarded the Best Actor trophy while Lara Dutta was awarded Best Actress and Darsheel was awarded as a child prodigy.
Others who recieved awards were footballer Bhaichung Bhutia for the most inspiring sports personality, model turned actress Yukta Mookhey, Anna Hazare for social service, Mehul Choksi for innovative marketing, Sunny Varkey for education, Sameer Gehlaut as the young enterpreuner and Vandana Luthra as the Women Achiever. Indian wrestler Dalip Singh Rana, popularly known as "The Great Khali" was not present to receive his award for Super Achiever Wrestler.
While Salman Khan, Kareena Kapoor, Shankar-Ehsaan-Loy and Rakhee Sawant performed on the occasion along with Navin Prabhakar who added the laughter on the show.

Product placement through movies soar

Using movies to promote brands has assumed significance in India. In fact, the tag-line of a product is being integrated with the title of a movie being made by established producers. But measuring the success of this strategy is tricky..

MARKETING WHIZ kids are now trying to engage consumers with emotional connections. They are using Bollywood to promote their brands by arranging adequate exposure in films. One can see celebrities using these brands in the film – the camera closes up on the brand name for the benefit of the viewers. Cinema has a lot of influence on young minds. Cinema represents one of the faster growing markets in the world and hence marketers are using this vehicle to push their brand, increase brand recall and convey the brand’s association with celebrities. This helps in offsetting costs - costs have been rising steadily these days; costs associated with film production and marketing have been soaring. Products used by the celebrity-actors become a topic of debate which is what the marketers want sometimes! But it depends on how the product is projected in the film. At what point of time of the film’s on-screen progress it is shown, also matters. If the product matches the celebrity’s characteristics, it can really help in increasing the sale of the product in question. Product placement, regarded just as another marketing tool hitherto, has now emerged as a key strategy in both Hollywood and Bollywood movies.

Recently, Subaye.com Inc announced that it had bagged a one million USD contract for product-placement advertising in three international movies. Sports goods, digital electronic products and cars would be advertised in this manner in three of MyStarU’s films. Companies like Sony Ericsson and the manufacturer of Swatch brand wristwatches have used James Bond 007 movies to promote their brands. Recently, in Bollywood, it was announced that Mountain Dew, from the PepsiCo stable, would be promoted through the upcoming movie, ‘Mission Istanbul - Darr ke aagey Jeet hai’. The movie is being jointly produced by Balaji Motion Pictures Ltd and Suniel Shetty’s Popcorn Motion Pictures Pvt Ltd. According to the arrangement, Mountain Dew’s tag-line will be integrated into the title of the movie. This is the first time that a brand’s philosophy and its tag-line have been integrated with a movie’s title.

Lots of discussions are on to work out the right mechanism to monitor the impact and effectiveness of product placement in movies. One does hear that in US, agencies are trying to work out a method to measure the effectiveness of advertising and product placement either by asking the viewers to fill out surveys on-line after they watch their favourite shows or by measuring the viewer recall generated by product placement. But this is an area which needs more research even as the money being spent on it soars!

Sunday, August 17, 2008

Politician, TV/Film stars, singer, comedian crowd Bigg Boss house !


It is going to be sleazy when you have many - who have had hyped controversies plus add to that sleaze is stand up comedian and politcian !. What to say - that is Bigg Boss start up of season -2. It is back with a with bang on ‘Colors’ channel with its host Shipla Shetty. It started today on August 17, 2008. Bigg Boss was hit when it was launched by Endemol on Sony TV and with Arshad Warsi as its host. This time it will have new 14 celebrities including one international celebrity which will be watched inside a room with 32 cameras for 24 x 7 hours for 3 months. This time around halls of men and women will only be separated by mirror. Well their was lot of guesses this time with many names floating around but finally 14 who will be watched in this the house are as follows -

Ketaki dave - Famous for “Arr..ra…raa,” tagline that epitomizes Ketaki Dave in ‘Kyunki Saas Bhi Kabhi Bahu Thi’.

Zulfi Syed is an Indian model turned actor. He won the Gladrags Manhunt in 1997.This tall, good looking & charming supermodel made his debut in Bollywood with "Pyasa" opposite Yukta Mookhey & Aftab.Zulfi has done a lot of modelling and has been featured in numerous music videos of Anu Malik's "Dhuan Dhuan..". He is single as of now and ready to mingle

Monica Bedi – She is one her second winning. On July 25, 2007 she was released from the Chanchalguda Central Jail. Now a year later, she is entering another house. One the first show she performed on the stage after eight years before entering Big Boss house. She is now facing camera again after her time in jail. Am sure Bhopal police wala will watch her closely as they are the one who saw her closely when she was taken their in regard to her case.

Raja Choudhury – An actor who got into fame due to the problem he had with popular actress Shweta Tiwari, his wife.

Rakhi Tandon – Well who can forget this the sweety bubbly Rakhi Tandon of Hum Paanch fame. Dressed in a casual avatar, she didn’t reflect her effervescent self
Rahul Mahajan - son of the late Pramod Mahajan.
Sambhavan Seth Item girl Sambhavna Seth who has appeared in many films like 36 China Town, Wadh, Zameer etc might finally be noticed for something apart from her vital stats. The moment she enetered Bigg Boss houes she wanted to be in boys room !!

Ehsaan Quershi – That was surprise !! and was not talked even before the lauch The great laughter challenge show stand up comedian Ehsaan Qureshi

Elina Wadia is youngest Bigg Boss and no celebrity participant on the show. She is no tension girl and loves shopping; pink is her favourite colour and loves Shahrukh.

Payal Rohatgi – glamorous sleazy actress who was last seen in the 2007 movie Dhol will also be seen in film Dil Kabaddi is now a part of the Bigg Boss.

Ashutosh Kaushik, a dhaba owner who won MTV Roadies is one the show.

Sanjay Nirupam a politician – who was born in the remote village of Rohtas in Bihar. He was one of the leaders of Shiv Sena for many years till he had resigned from Shv Sena in March 2005 and later on joined Congress


Jade Goody – The British celebrity who was evicted from Britain’s celebrity Big Brother last year after she had made racist remarks on Shilpa. This time roles will be reversed. Jade Goody will be the only foreigner among a house full of Indian celebrities. Shilpa Shetty will be her only link to the outside world.

Debajit the Singer and Elina Wadia are the last two participant of the show. Elina is the youngest participant of Bigg Boss. Well no celebrity participant on the show. She is no tension girl and loves shopping, pink is her favourite colour and loves Shahrukh.

Now with all 14 in the house, the show begins which will glue viewers on to the TV everyday (Monday to Sunday), at 10:00pm.

Priyanka & Bobby's Chamku - will it revive them ?



Chamku is uncoventional film starring Priyanka Chopra and Bobby Deol - both of them needing a hit. Chamku played by Bobby Deol is story of little innocent boy when his family was brutally murdered. Raised up by the Naxalites in the southern interiors of Bihar, he was trained and molded into a fine young man who does not know what fear is. Later on after being picked up under a cover by government programme, he is trained to kill. As an Hero he is the best among his tribe and thus begins the numerous crime operations, encounters and political assassinations. Turnaround in is attitude has been brought about by his mind which inhaled the intoxicating fragrance of love. So what feelings and emotional turmoil his mind must be going through when it is held between the addictive attraction towards his lady love and his dark past which is also pulling him with full force into its bowels The action thriller 'Chamku' is directed by Kabeer Kaushik and is a Dharmendra production. Priyanka Chopra plays the hero's lady love. The other main characters of the movie are handled by Irrfan Khan, Danny Denzongpa, Ritesh Deshmukh, Arya Babbar and Rajpal Yadav.


Saturday, August 16, 2008

Jade Goody in, Sherlyn out from Bigg Boss season -2


British actor Jade Goody, arrived in Mumbai on Friday to participate in the Indian show 'Bigg Boss . She had hit headlines fro her remarks on Shilpa Shety in Big Brother. However this time, Shilpa will not be Goody's house-mate, but her 'host'. Goody landed in Mumbai by Virgin Airlines this morning and drove to Lonavala, where the 'Bigg Boss' will be shot. Meanwhile Sherlyn Chopra had denied her participation in Bigg Boss as her demands had not been met. She had demanded one crore a month and had wanted cameras to be placed even in the bathrooms for her to flaunt her bikinis while bathing, which the producers didn’t agree to - a miss for many !

The first look of Bigg Boss house !

Bigg boss season 2 starts on colours from Aug 17 ,2008 which is being hosted by Shilpa Shetty this time. Here is first look at Bigg Boss house where 14 contestants will be hosted. Located 200 kms away from Mumbai and sprawled over 10,000 square feet of land, the Bigg Boss will feature 14 contestants whose movements will be tracked over 84 days, 24* 7 by 32 cameras.

Sunday, August 10, 2008

Shilpa to host new Bigg Boss on Colors !

Shilpa Shetty, will be hosting the “Bigg Boss Season 2” show to be started on Colors TV channel. It will have 14 contestants who will leave their families behind and prepare to live – cut off from the world -- in the Bigg Boss house built on the outskirts of Mumbai. Thirty-two cameras will capture each and every move of the contestants. Bigg Boss will give the contestants some tasks on a daily or weekly basis through which they will earn their weekly budget.